NEKTA Export Success Drives New Factory

http://www.foodmarketing.co.nz

• Foodie Reviewer jamfoo
  More reviews by this foodie >
• Date of review: 29/04/2010
• Category: News/Press Release
• Rating(out of 5): 5

Tuesday April 27 at 4pm, NEKTA™ Nutrition Limited opened a custom-built beverage processing factory in Wiri, South Auckland. The official red ribbon cutting ceremony was performed by the Rt Honorable Dame Jenny Shipley and His Worship the Mayor of Manukau Len Brown. Also present were suppliers, staff involved in the factory development process and representatives of NZTE and Enterprising Manukau. Enterprising Manukau is committed to the food manufacturing industry in the South Auckland area and has worked closely with NEKTA™ on the new plant.

NEKTA™ has built a vigorous, functional beverage brand, with loyal customers in New Zealand, Australia, Asia and selected European Markets. A brand recognized for innovative, health promoting, non-carbonated drinks, based on our most famous export, the iconic kiwifruit.

NEKTA™ is a privately owned New Zealand company that specializes in processing thousands of kiwifruit annually, using a patented process that uses all the flesh of the fruit. This process preserves its active vitamin and mineral properties. NEKTA™ creates delicious beverages, blended with scientifically proven, powerful functional superfood such as Aloe Vera and Goji Berry. The principal of NEKTA™ is Adriana Tong. It was Adriana’s vision to formulate the products and to combine other internationally recognised health-giving ingredients with New Zealand kiwifruit.

During her opening speech, The Honorable Jenny Shipley praised innovative New Zealand food companies, which manufacture at home and develop food products with the consumers’ needs in mind. Ms Shipley strongly emphasized the importance for the New Zealand economy of exporting, not just raw materials, but highly nutritious, added-value functional foods, specifically created for the Asian market. Ms Shipley made strong emphasis on the benefits of researching and understanding the cultural and nutritional priorities of the rapidly growing middle-class in China, India and Asia in general; praising NEKTA™ for its strategic vision in these markets. As a consequence NEKTA™ currently exports sixty percent of its finished products, mostly to Asia.

The most important strategic goal for the new factory is taking full control of quality and all facets of production in-house and using the flexibility this offers, to support its own Production Development program. The other goal is to develop relationships with other companies who seek a modern, reliable production partner.

NEKTALITE is one outstanding example of this company’s product development and expertise. NEKTALITE has global potential in the baking market. NEKTALITE, developed from kiwifruit, is a healthy, low-fat alternative to traditional saturated baking fat. It uses all-natural carbohydrates for fat replacement, moisture management, water and oil binding and thickening. NEKTALITE is currently used in small quantities within the New Zealand baking industry and export markets are under development. The utilization of this product has the potential to take the company global and generate export earnings.

NEKTA™ Nutrition is a fine example of why New Zealand has a healthy economic future. NEKTA™ currently has other functional food products under development. NEKTA™ Nutrition has kept a low profile to date, however their new factory capacity, product development and export success is quickly changing that.

For more information visit http://www.nekta.com for interviews please contact Christopher Price at Food Marketing Ltd, email chris@foodmarketing.co.nz phone 09 579 1862